In 2005, Coldwell Banker Coastal Rivers Realty was created in Washington, North Carolina by Gerri McKinley and Maria Wilson, along with a chosen group of experienced agents. The sole focus was to adhere to their core principals which were: Knowledge, Experience, and Professionalism. Focusing on those values allowed the firm to become the top selling real estate company in Beaufort County in less than four years.
Gerri and Maria decided to apply the successful business model of Coldwell Banker Coastal Rivers Realty to the ever-expanding Greenville/Pitt County, North Carolina market by adding a second office in 2007. Greenville is home to East Carolina University and Pitt Memorial Hospital, which is one of North Carolina's largest regional and teaching hospitals. Greenville has consistently been one of North Carolina's fastest growing cities with its focus on smart growth, corporate innovation, and development.