Turning Business Struggles Into Strategic Wins: 9 Resilience Tactics
Every business experiences difficult periods — whether due to economic downturns, supply chain issues, hiring struggles, or competitive pressure. What separates businesses that survive from those that thrive again is not the absence of adversity but the strategies they use to adapt and move forward. In this article, we’ll explore tactical ways small businesses can weather the storm, collaborate for resilience, and regain momentum — including tips on partnerships, team focus, financial breathing room, and
Visit Greenville, NC Welcome Mary-Ann Ricks & Molly Haviland to the Team
Visit Greenville, NC Welcome Mary-Ann Ricks & Molly Haviland to the TeamGREENVILLE, NC- The Greenville-Pitt County Convention & Visitors Bureau (Visit Greenville, NC) is excited to announce the addition of two new full-time staff members to continue our mission of promoting all of Greenville-Pitt County for leisure, meetings, and sports tourism opportunities to audiences outside of and within Pitt County. “We are thrilled to welcome two new people to our Destination Marketing & Experience team! These two
The New Intelligence: How Small Businesses Are Reshaping Content Management with AI
It’s not just the tech giants who are embracing artificial intelligence anymore. In neighborhoods from Brooklyn to Boise, small business owners are starting to understand that AI isn’t an all-or-nothing deal, and it’s not reserved for Fortune 500 companies with sprawling IT departments. Entrepreneurs across industries—from boutique PR firms to local home renovation outfits—are using AI tools to tame the daily chaos of content workflows. For many, this shift is less about revolution and more about
One Recording, Countless Possibilities: How to Maximize a Zoom Session for Lasting Content
If your business, nonprofit, or organization in the Greenville-Pitt County area has ever hosted a webinar, committee meeting, or public training session via Zoom, there’s a strong chance that valuable footage is sitting unused on a hard drive. While live engagement matters, post-event content is where the long-term value lives. This guide offers a straightforward, repeatable process to turn a single long Zoom recording into multiple pieces of targeted, shareable content. Whether you’re part of a business
Invisible Assets, Real Risks: Guarding Intellectual Property in a Digital World
The digital world never blinks. Around the clock, content is created, uploaded, duplicated, shared, scraped, and reimagined at breakneck speed. While this open frontier offers unprecedented reach and innovation, it’s also a playground for those eager to exploit others’ ideas. For businesses, especially those grounded in originality—tech developers, creatives, consultants, educators—their intellectual property isn't just another box on a balance sheet. It’s the lifeblood. Protecting it in the online space
When Everyone’s Shouting, How Do You Get Heard as a Business?
In a world where everything is loud and everyone is vying for attention, capturing the eyes—and hearts—of potential customers has never been trickier. You can’t scroll your feed, walk down a city block, or even open a delivery box without being bombarded by colors, fonts, and slogans all trying to elbow each other out of the way. The visuals are crisp, the branding is slick, and yet, something often feels missing: resonance. To cut through the noise, you don’t just need to look good; you need to mean
The Blueprint for a Thriving International Freelance Workforce
The modern workforce has shifted dramatically, with freelancing becoming a dominant force in global business. Companies are no longer confined by borders when sourcing talent, and freelancers enjoy the flexibility of working with clients from around the world. But assembling a successful, happy, and productive global team of freelancers takes more than just hiring skilled professionals. It requires strategic planning, cultural sensitivity, and the right tools to foster collaboration across time zones and
A Well-Crafted Media Kit Can Take Your Brand to the Next Level
In the competitive landscape of modern business, a strategic media kit is a vital tool for enhancing your brand’s public relations and media engagement. It serves as a dynamic showcase of your brand’s narrative, values, and offerings, providing journalists and potential partners with a clear understanding of your business. A well-designed media kit not only boosts visibility but also strengthens media relationships, positioning your brand as a leader in its field. By focusing on key elements such as
Inspire and Engage Through Smarter Presentation Strategies
Creating and delivering a presentation that captivates your audience requires more than just a well-designed slide deck. It demands a blend of creativity, strategic thinking, and technological savvy. In today’s fast-paced world, where attention spans are short, and competition for engagement is fierce, standing out is crucial. By integrating cutting-edge tools and techniques, you can transform your presentations into compelling narratives that resonate with your audience. This article explores various
