Marketing Coordinator
Under the supervision of a Marketing Manager, you will assist in coordinating marketing campaigns, events, and activities. Your responsibilities include organizing promotional materials, tracking campaign performance, coordinating with vendors, and maintaining communication within the marketing team. Additionally, you will assist in the creation of marketing collateral, and help ensure that all marketing initiatives align with the overall strategy and goals of the organization. This position requires excellent communication and organizational skills and strong attention to detail. No previous experience in the aviation industry is required.
Specific responsibilities
- Provide support to the Marketing Manager for the strategy development and execution of marketing campaigns, promotions and events.
- Assist in developing, writing, and proofing content (both digital and traditional).
- Support day-to-day management of marketing strategies, plans and creative campaign execution through administrative tasks to meet deadlines.
- Coordinate logistics for multiple national trade shows and promotional activities accordingly:
- Organize and manage national tradeshows in conjunction with Marketing Communications, Product Strategy, Field Marketing and other cross-functional teams.
- Lead tradeshow-related logistics including pre-planning, show services, marketing materials, accommodations, transportation, on-site services, shipping, technical services and budget management.
- Secure premium booth position/signage at shows,negotiate terms with outside vendors, contractors, and suppliers.
- Lead event logistics related to internal planning meetings for tradeshows.
- Source equipment and other related collateral and materials for shows and events and organizing shipping.
- Set, communicate and maintain timelines and priorities on every project.
- Communicate effectively and consistently, maintain and develop internal and external relationships for services for shows.
- Manage individual event budgets, submit purchase order requests,invoices and maintain budget tracker in timely manor.
- Display passion for our customers/vendors for whom we serve to build customer-centric, value-driven solutions/services in our displays.
- Collaborate with Operations, Sales, and Product Development to identify products and messages to promote. Be curious and ask questions.
- Assist the Marketing Manager track the department’s performance to determine the effectiveness and value of their marketing initiatives.
- Monitor competitors’ marketing activities and share findings in weekly meetings with the team to drive fresh ideas.
- Coordinate with graphic designer on production of all marketing materials, both traditional and digital for website.
- Coordinate with content copywriter/developer on the production of all written content for the company.
- Manage external vendors in producing PJi-branded premium products.
- Build and execute email campaigns to drive sales among existing customers.
- Manage monthly content calendar and creation of content.
- Gain approval on expenses associated with marketing campaigns and promotions.
- Ensure compliance with brand guidelines.
Required Qualifications/Skills:
- Strong written, verbal communication and interpersonal skills.
- Effective time management, organizational skills and attention to detail – ability to prioritize and multi-task.
- Exceptional project management skills
- Strong work ethic, self starter and initiative to get the job done while meeting standards.
- Quick leaner with the ability to adapt and work in the midst of a growing, fast-paced environment.
- Adept at multi-tasking and handling many projects at once
- Holds self and others accountable for creative and executional excellence.
- Ability to effectively manage outside vendors
- High emotional quotient (i.e., empathy)
- Unquestionable ethical standards
- Team oriented with the ability to interface between technical and creative people.
- Flexible and open to constructive criticism
- Unquestionable ethical standards
- Ability to Travel
Preferred Qualifications:
- Experience leading marketing campaigns with strong digital skills
- Prior e-commerce experience
- Deep expertise and understanding of SEO / PPC factors and how to win
- Understanding of overall brand strategy
Education:
Bachelor's Degree or equivalent experience in marketing related field
LOCATION:
- Greenville, NC
