Life Science Marketing with North Carolina Biotechnology Center & Benton Newell Communication

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Life Science Marketing

NCBiotech organized the Life Science Marketing Group to address key challenges that marketing professionals face. The group provides educational programming and helps build a strong support network for sharing insights and expertise.
Even though the COVID-19 pandemic is keeping us from meeting face-to-face, we still have the opportunity to meet virtually and continue to grow professionally. Please join us for our April program to be delivered via Zoom.

Event Host

NCBiotech

Event Name

Tips to Optimize Your Social Media Strategy

Date / Time

April 28, 2020
12:00 pm.- 1:00 p.m.

REGISTER

Tips to Optimizes Your Social Media Strategy

Social media is an integral part of today’s life science marketing programs. Now more than ever brands are rarely successful without a strong social media presence. Social media provides an opportunity to engage with important audiences and helps to build strong relationships with your brand.
However, it is difficult for marketers to keep up with all that is happening in the ever-evolving digital landscape. Attend this session to learn practical tips and tricks to maximize results of your social media efforts.
You will learn about:

Tactics for gaining high visibility on popular social platforms
Marrying content marketing and social media marketing and why it’s important to have both
The types of content that are resonating with modern audiences
Tracking key performance indicators to measure ROI

Meet the Speakers

Dana Newell is president and CEO of BentonNewell Communication, a creative services and marketing communications agency. BentonNewell works with emerging, small and mid-sized businesses to create revenue-producing profit centers. She has held public relations, marketing, and business development roles at several major companies including IBM, Bristol Myers Squibb, and Edelman. Dana has earned a Bachelor of Science degree, Master of Science degree, and a Master of Business Administration, along with a certificate in marketing and social media marketing.

As content marketing manager, Katie Daugherty creates and manages content for NCBiotech’s digital communications. She works alongside internal teams and external organizations to develop and execute the digital components of marketing plans. Prior to joining NCBiotech, Katie work at an agency where she managed and developed creative assets for multiple clients. Katie earned a Bachelor of Science degree in communications, with a concentration in advertising, from Appalachian State University.

Registration for this event closes on April 27, 2020. If you have questions about this event, please contact me.

Mary Hecht-Kissell
Director, Business Development
919.314.8383
mary_hecht-kissell@ncbiotech.org

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15 T.W. Alexander Drive, Research Triangle Park, NC 27709

Life Science Marketing with North Car...

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Date and Time

Tuesday Apr 28, 2020
12:00 PM - 1:00 PM EDT

Location

Webinar Registration: https://marketing.ncbiotech.org/32/748/landing-pages/rsvp.asp?sid=3cc44e1f-fefe-4612-8d7e-fc84b30ba71e

Contact Information

Benton Newell Communication
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